News

King Art POS has successfully delivered a comprehensive project to launch the new GOATED product on the Czech retail market. For the brand, the company designed and installed a creative POS display that is now appearing in Tesco stores across the Czech Republic.

The main objective of the project was to introduce the new GOATED protein drink with its unique formula — 33 grams of protein, 0% bullsh*t — in a way that would instantly attract attention at the point of sale and maximise impulse purchases.

The King Art POS team therefore opted for an original custom-shaped solution and designed a display stand that faithfully follows the silhouette of the product itself. The technical development and production were carried out by Dakacom.

Speed and Viral Potential Were Key to Success

The project stands out for its exceptional results in both retail listing and logistics:

Listed in just 3 days:
Thanks to the attractive and well-developed creative display concept, Tesco showed immediate interest in the product. GOATED was listed by its first retail chain in a record-breaking three days from the initial presentation of the concept.

Lightning-fast installation:
The King Art POS logistics team installed the complete displays in 30 selected Tesco stores across the Czech Republic in a single day.

Viral impact:
The unconventional installation also made an immediate impression online. The creative display generated a wave of interest on social media, delivering strong organic reach for GOATED and helping to build awareness of the new brand on the market.
https://www.instagram.com/goated.cz/?hl=cs

By combining original in-store design with fast execution, the project once again demonstrated that creative POS materials are a key tool for successfully introducing new brands into modern retail.

Do you have a new product? We will be happy to advise you and help you bring it to retail!

VIDEO HERE: https://youtu.be/L6g8PYftFr4?si=PD521kBqhk1Vfw64

POPAI CE Member News

In retail, the first few seconds often make all the difference. That is why Grizly decided to completely reinvent its existing displays in Globus hypermarkets. The original endcap was replaced with an entirely new creative concept developed by King Art POS s.r.o., taking the functionality of permanent POS materials to a whole new level.

From a Standard Display to a Premium Experience

The main objective of the redesign was to stand out and provide shoppers in the “Healthy World” section with a much more compelling visual experience. The new permanent endcap presents a comprehensive selection from Grizly’s core portfolio – from nuts and freeze-dried fruit to delicious nut butters. Unlike the previous solution, however, the new design focuses on strong emotions, storytelling and maximum clarity.

Key Innovations of the New Display

Digital communication: An integrated LCD screen plays an advertising video, instantly attracting the attention of passing shoppers.

Illuminated branding: Each shelf features its own lighting, highlighting the details of the products. The centrepiece is a backlit promotional window designed to showcase new products effectively.

Emotional and sensory appeal: Realistic images of nuts and fruit, combined with a striking 3D Grizly bear mascot, make the products instantly appealing and effectively encourage purchase.

This successful installation demonstrates that investing in innovative design and modern in-store communication can significantly improve the customer experience and drive sales directly at the point of purchase.

A Result That Was Definitely Worth It

“I would like to thank you and the guys for delivering the endcap display, for your fantastic approach and attention to detail. The guys apparently don’t even know the meaning of the word ‘impossible’. Simply brilliant work!!! Literally WOW!!!”

“This incredibly kind feedback from the client perfectly captures why we love our work and why we continue to move forward,” said Marie Marcoňová of King Art POS s.r.o.

Welcome to our new website. Now, let’s start with a little about us. We are a dynamic advertising agency specializing in graphic design and POS material design. Our mission is to turn your ideas into reality using the latest technologies, including artificial intelligence. We offer a complete service from design to technical solutions to final installation and reporting. Thanks to our innovative approaches and creativity, you can count on your projects to be not only attractive, but also effective and functional. Our goal is to provide services that will take your brand to the next level.