Successful Retail Debut: King Art POS Brings GOATED to Tesco Stores in Record Time
King Art POS has successfully delivered a comprehensive project to launch the new GOATED product on the Czech retail market. For the brand, the company designed and installed a creative POS display that is now appearing in Tesco stores across the Czech Republic.
The main objective of the project was to introduce the new GOATED protein drink with its unique formula — 33 grams of protein, 0% bullsh*t — in a way that would instantly attract attention at the point of sale and maximise impulse purchases.
The King Art POS team therefore opted for an original custom-shaped solution and designed a display stand that faithfully follows the silhouette of the product itself. The technical development and production were carried out by Dakacom.
Speed and Viral Potential Were Key to Success
The project stands out for its exceptional results in both retail listing and logistics:
Listed in just 3 days:
Thanks to the attractive and well-developed creative display concept, Tesco showed immediate interest in the product. GOATED was listed by its first retail chain in a record-breaking three days from the initial presentation of the concept.
Lightning-fast installation:
The King Art POS logistics team installed the complete displays in 30 selected Tesco stores across the Czech Republic in a single day.
Viral impact:
The unconventional installation also made an immediate impression online. The creative display generated a wave of interest on social media, delivering strong organic reach for GOATED and helping to build awareness of the new brand on the market.
https://www.instagram.com/goated.cz/?hl=cs
By combining original in-store design with fast execution, the project once again demonstrated that creative POS materials are a key tool for successfully introducing new brands into modern retail.
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VIDEO HERE: https://youtu.be/L6g8PYftFr4?si=PD521kBqhk1Vfw64
