A Change You Can See: King Art POS Introduces a New Generation of In-Store Communication for Grizly at Globus
POPAI CE Member News
In retail, the first few seconds often make all the difference. That is why Grizly decided to completely reinvent its existing displays in Globus hypermarkets. The original endcap was replaced with an entirely new creative concept developed by King Art POS s.r.o., taking the functionality of permanent POS materials to a whole new level.
From a Standard Display to a Premium Experience
The main objective of the redesign was to stand out and provide shoppers in the “Healthy World” section with a much more compelling visual experience. The new permanent endcap presents a comprehensive selection from Grizly’s core portfolio – from nuts and freeze-dried fruit to delicious nut butters. Unlike the previous solution, however, the new design focuses on strong emotions, storytelling and maximum clarity.
Key Innovations of the New Display
Digital communication: An integrated LCD screen plays an advertising video, instantly attracting the attention of passing shoppers.
Illuminated branding: Each shelf features its own lighting, highlighting the details of the products. The centrepiece is a backlit promotional window designed to showcase new products effectively.
Emotional and sensory appeal: Realistic images of nuts and fruit, combined with a striking 3D Grizly bear mascot, make the products instantly appealing and effectively encourage purchase.
This successful installation demonstrates that investing in innovative design and modern in-store communication can significantly improve the customer experience and drive sales directly at the point of purchase.
A Result That Was Definitely Worth It
“I would like to thank you and the guys for delivering the endcap display, for your fantastic approach and attention to detail. The guys apparently don’t even know the meaning of the word ‘impossible’. Simply brilliant work!!! Literally WOW!!!”
“This incredibly kind feedback from the client perfectly captures why we love our work and why we continue to move forward,” said Marie Marcoňová of King Art POS s.r.o.
